Two of Training Industry, Inc.’s Top 20 Companies Join to Offer Solution Selling® Sales Training

ROCHESTER, NY, July 14, 2009 - Sales Performance International (SPI), a sales training and performance improvement firm based in Charlotte, NC, and learning solutions provider, Element K®, announce a partnership for training center channel distribution of SPI’s Solution Selling® Learning Suite beginning this month.

Through this partnership, Element K will develop and manage a partner program for training organizations looking to offer instructor-led Solution Selling sales training classes. Element K will offer courseware as well as instructor services SPI’s Solution Selling Learning Suite, an integrated, end-to-end training and professional development curriculum for sales professionals, managers, and marketers. The Solution Selling Learning Suite provides essential sales planning, execution, and management methodologies that support a buyer-aligned sales process through defined learning paths.  

Keith Eades, CEO of Sales Performance International, states, “These days, growing revenue and managing cost of sales are strategic imperatives of most companies. The Solution Selling Authorized Provider Program gives Element K’s clients the ability to address these imperatives across the globe.”

“We are thrilled to partner with Sales Performance International to offer our training center channel a world-class program in sales processes and methodology training,” said Cheryl Nelan, Vice President of Training Channel Enablement at Element K. “By adding this program to their portfolio, training centers have the opportunity to grow their business with a new solution for their customers. The Solution Selling Learning Suite is a great addition to our broad range of available training products and services. And, we are exceptionally pleased to have partnered with a fellow Training Industry, Inc. honoree.”

This year, The Sales Training Community, a community of Training Industry, Inc., named SPI one of its 2009 Top 20 Sales Training companies. Training Industry Inc.’s TrainingOutsourcing.com has also listed Element K among the Top 20 Companies in the Training Outsourcing Industry for their high quality of services and comprehensive capabilities.

Courseware and instructor services for the Solution Selling Learning Suite will be available via the Element K Courseware Store at www.elementkcourseware.com. Element K Account Managers can provide detailed information regarding the core courses by calling 1.800.456.4677.

About Sales Performance International
Sales Performance International (SPI) is a global sales training and performance improvement firm dedicated to helping the world’s leading corporations drive measurable and sustainable revenue growth and operational sales performance improvement.
Founded in 1988, SPI has been the leader in helping global companies successfully transition from selling products to marketing and selling high-value solutions. With extensive sales performance expertise, deep industry knowledge, global resources, and a proven track record, SPI collaborates with clients to deliver strategic, operational, and tactical solutions.
SPI has assisted more than 600,000 sales and management professionals in more than 50 countries and 14 languages achieve higher levels of performance. SPI clients include Microsoft, Heineken, Hitachi Data Systems, Manpower, IBM, WIX, and Verizon. For more information, visit www.spisales.com.

About Element K
For over 25 years, Element K has provided clients with learning solutions to develop their employees, enable their partners, and educate their customers.  Element K offers content collections that include e-Learning, e-Reference, instructor-led, and blended materials to provide learning and performance support in topic areas ranging from management skills to information technology skills to workplace compliance.  We also provide custom learning program design, course development, and deployment.  Element K enables learning delivery with flexible delivery technology, including the KnowledgeHub LMS and ContentHub Integration Server, and a broad set of administrative and advisory enablement services.

Element K is headquartered in Rochester, NY and employs over 700 professionals.  For more information, please visit www.elementk.com.

Press Contact:
David Snider
585-214-6327
david_snider@elementk.com.